UV radiation isn't always bad. In small doses, it actually helps us to produce the vitamin D that our bodies need. The problem occurs when UV rays frequently come in contact with our skin; its effects can be long term and detrimental. These effects show up over time when our skin is not protected. Here's exactly what you need to...

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With summer already in full effect, it's vital protect yourself and your loved ones from the sun’s harmful rays. UV rays are the cause of various damaging effects. But with proper preparation, you can largely reduce those risks. We’ve prepared a thorough list of things to check off before engaging in those fun outdoor activities!   1. Always wear a hat with a...

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If you're an outdoor adventurist or spend long days out in the sun, you'll be sure to need the best protection for your skin. The sun's UV rays can easily take a toll on us, causing permanent skin damage. Our UPF 50 Cruz Hat provides the best sun protection along with an array of added features, sure to increase functionality and...

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Ultraviolet radiation, commonly referred to as UV radiation, is emitted constantly from the sun. It has an overall wavelength range between 100 and 400 nanometers (nm) which is divided into three sections: UVA (315-400 nm), UVB (280-215 nm), and UVC (100-180 nm). The earths surrounding atmosphere absorbs approximately all UVC radiation and about 90% of UVB radiation. The UV radiation...

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Both SPF (Sun Protection Factor) and UPF (Ultraviolet Protection Factor) are standards used to measure sunburn protection. SPF, the standard used to measure the effectiveness of sunscreens, has been around for many years. The UPF system is relatively new and was created specially for sun protective fabrics. At first, American sun protective fabrics were rated using the SPF standard until...

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