Founded in 2001, parents of 4 young children wanted a better way than just sunscreen to protect their little ones from harmful UV rays. UV protective swimwear was pretty non-existent in the US at this time. They looked toward Australia, a leader in sun protective clothing, for products but found that the swimwear actually covered too much – wrist to ankle, was not at all stylish, and kids didn’t want to wear it. They decided that creating their own line that combined sun protection with fashion would be a great opportunity to build a business that would help to both educate and protect kids from UV skin damage.

What makes us happy to promote this brand is that Tuga is always made from chemical-free, comfortable, lightweight, and quick-drying fabrics that are great for even the most sensitive of skin (and we know children have more sensitive skin). So you can feel good about protecting your loved ones in high quality pieces that will withstand the elements and protect them from the suns harsh rays.